User Insight Deliverables - enough vs too much

- Deliverables should be short, concise, to the point.

- The client has to use them.

- They shouldn't sit in a drawer or be a seen-once-then-deleted powerpoint.
  (I see so many powerpoints that only work when their presenter is there with them.)

- Visualise the insights/results and present them simply.

Clients might ask for, or seem to expect, a certain length of document but they won't really use them.
So always supply a simple version. An A1 print (on board or not) will stick around, be pondered over, be shown to others (often proudly). A 5-slide powerpoint or PDF can work. (Videos etc are good but take time to consume, and mostly dont bear multiple viewings.)

But make sure the simple thing you deliver is the cream of lots of hard work. It can take just as long, if not longer to create the simple message. They client might not be asking for it but it's what they really want need. (Unless they are idiots, which they can happen.)

p.s. Don't take the random illustration above too seriously.