Share the Road - Experience prototyping

Recently I worked on a Dott Cornwall project called "Share the Road". I helped the team design insights methods, run stakeholder workshops and bring together ideas for a car sharing scheme to alleviate congestion (and parking problems) in Falmouth and Penryn.

One of the techniques I was ranting about was Experience Prototyping. I think this is the best way to find out what it's like to "be the service", it stops everything being so abstract and gives you direct feedback on what could go wrong and how to start delivering a service which is as fully formed a possible.

I'll blog more about the project when it's been published/presented but for now take a look at this short experience prototype video. Notice how even though it's only made up of touchpoints created from cardboard and text messages (and an existing car and car park) the users take it very seriously and are genuinely delighted when thinks work well.

Experience Prototyping for the Share the Road project. from Emma Dyer on Vimeo.

The team was: Emma Boswell, Emma Dyer, Andy Millar, Richard Baffoe & John Miller

Some of the team watching a GPS tracking feedback animation.