Brand Driven innovation book - includes Baltic case study

Erik Roscam Abbing's new book, Brand Driven Innovation contains a case study of a co-design project I did at the Baltic Centre for Contemporary Art a few years about (with Live|work).

I haven't read the whole book yet, but looks good. It's in the same series as Kathryn Best's excellent Design Management.

Good to see the Baltic story being used and still seems fresh and relevant.

http://www.branddriveninnovation.com/

I'll try to post my thoughts on that project soon. It was one of my favourite projects. Worked on it with Sean, Natalie and Murray. And of course all the Baltic crew.

Comments

[Lynsey]

This was a brilliant project, great to see the story being published! Well done guys!

[erik roscam abbing]

hi rory!

great to see your post! It is a wonderful case indeed! I was delighted by it when I first heard from it at the Design Management Europe awards in 2008 in Cardiff. Good to hear you worked on it with live|work.
I am curious how you like the rest of the book, any feedback is more than welcome!

cheers,

Erik Roscam Abbing